MRT 捷運站燈箱/車廂天花板 主視覺設計
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2020 綠色和平(台灣) #7ElevenCanYouHelp? 捷運燈箱與天花板視覺設計
2020 年綠色和平(台灣)開啟一個新主題企劃,希望提醒大眾關注身為台灣人熱愛的超商,卻可能是提供塑膠製品、塑膠包膜充斥的消費地,而塑膠堆成的城市,不是我們要的未來,旨在提出龍頭超商一年製造的鮮食外盒塑膠垃圾,可以堆高成 6500 座 101 大樓,希望在捷運刊登燈箱廣告、捷運車廂天花板廣告來宣傳給民眾一個概念:要求台灣龍頭超商減少一次性塑膠使用,承諾減塑!而這樣的企劃如果達成,將會讓減塑的願景真正實踐,達到更好的狀況。此次負責捷運燈箱廣告視覺設計、社群媒體用視覺插畫、捷運車廂天花板廣告視覺設計。而在這一波企劃進行後,綠色和平(台灣)也得到龍頭超商(統一超商)的許多店面善意回饋,讓改變發生,讓減塑達成。
Illustration: Shuyun Sylvia Lin 林梳雲
Graphic Design: Shuyun Sylvia Lin 林梳雲
Project Management: thirSty 參實整合行銷股份有限公司
Client:Greenpeace Taiwan 綠色和平(台灣)
Design and Mockup
三款燈箱設計,含插畫繪製反諷吉祥物,與反諷廣告視覺,最終確認刊登捷運燈箱為其中一款(乃塑膠垃圾堆疊成為臺北城),其餘二款反諷程度大,為避免爭議運用在社群傳播,而社群傳播力道強,更替客戶綠色和平(台灣)提高曝光度。
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In SocialMedia Facebook
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![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/a7f9d3fa-805d-48de-880d-2324a513307c_rw_1920.png?h=1bd4da8b009944379ed1bd54518736e5)
在這一波企劃進行後,綠色和平(台灣)也得到龍頭超商(統一超商)的許多店面善意回饋,讓改變發生,讓減塑達成。
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/be63b744-cfb0-4a1c-a48e-1037bd564506_rw_1920.png?h=a4eefb987dc6a7c41a9c6c501708ce03)
MRT Lightbox | 捷運燈箱
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MRT carriage ceiling | 捷運天花板
松山新店線第二節車廂。(左側)標註捷運車廂天花板各座位置、門口與圖像分配,(右側)天花板與分隔線
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You can visit the website of this plastic reduction project.