![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/00f1f917-0f5a-41ce-8eb7-e1f5e5d204c2_rw_3840.jpg?h=62ac5e52b5305d69dd22e24f848bca41)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/9ecc1b77-9a82-495b-9822-210bdaad1913_rw_1920.jpg?h=a033096a1905be3c8ec765526ca8adf8)
插畫設計・2021 裕隆集團牛年開工紅包
2021 辛丑牛年,裕隆集團開工紅包設計,針對紅包封面、內文小卡,禮品外小卡進行整體視覺設計與插畫設計,呈現「牛轉乾坤」,金牛招財與祈願祝福之意,讓集團員工收到集團給予的感謝與祝福。
Illustration: Shuyun Sylvia Lin 林梳雲
Design: Shuyun Sylvia Lin 林梳雲
Client:Yulon Group 裕隆集團
PM:Jessica Hsiao 蕭方娸
Sketch of the Illustration
針對「牛年」「繁華」發想,希望該集團員工開工能收到一份驚喜祝福。
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/8c9c0b4e-0656-4421-a5de-325ce1925a63_rw_1920.jpg?h=93532fd91643ce46b3e580be55984a5a)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/66310bac-55bc-42dc-b9c6-210c0a745995_rw_3840.jpg?h=b6af0a52be33d3f7e6dfa922ea18f5b1)
Design of the red envelope |設計
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/ffd065fa-9823-4b2e-8367-3a3087437d83_rw_1920.jpg?h=1e2108c32d48aa7cc4bf2e8ec4bab4bf)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/a9b790f7-2068-4df3-99c6-f0e586b64370_rw_1920.jpg?h=946886eea797c76b14cd988ccd38c9b7)
繁華豐盛從大地底端綻放,往上竄升,金牛在大地跳舞,一切祝福豐盛往天地散去,牛頭頂牛轉乾坤,辛丑吉利。
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/ede7d51d-3861-4aac-b0ec-f57c04353327_rw_1920.jpg?h=1f35ee34c57d0f7cedb1391decd56235)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/6e215d5f-ea6f-4df6-84af-b9ad1e52f548_rw_1920.jpg?h=8fc71fd96e55e01a287d5953df6d8b5b)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/189aa99b-1fd4-4804-b8fe-17fb37ff5dea_rw_1920.jpg?h=be5ca3f1fdec6e5bd92969cdea2050a1)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/931c1152-0713-4fe8-b8be-24b7a252dd37_rw_1920.jpg?h=cfe7fc14ec89610b2b31efc8762c8e87)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/6e2b34ea-d638-4aea-a3e1-70a13a842685_rw_1920.jpg?h=509a606002f5378305b0e0404da19320)
紅包袋概念:
2021 辛丑牛年,裕隆集團開工紅包設計,整體跟內文卡片都是用「牛年。繁華招財」的概念,紅包中央金牛跳躍舞蹈,頭頂牛轉乾坤之幣,四周是花草稻穗盛果等裝飾繁華豐收之意。整體單色燙金,祈願豐盛繁華。紅包內小卡亦同樣表達「牛轉乾坤」的招財繁盛,金牛角頂起一片生機,角有花飾,植物與生命力竄出,讓集團員工收到紅包時,打開內卡再次被集團感謝給祝福到。
小卡概念:
跟紅包袋搭配的繁盛招財,有花卉草葉,元寶、氣流與集團執行長祝福文字、落款。
用紙:紅祥賀紙120g
技法:燙金
尺寸:90 X 180mm
The Red Envelope | 燙金紅包與內卡
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/bb1a45af-c1a9-4b53-a81a-c3d8383ba29b_rw_3840.jpg?h=c49e59984adc3d5848e2bec366e4e2f2)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/2594818a-178f-41a4-9b80-46eea4080522_rw_3840.jpg?h=b01a924d409cd0317b4f28880195d2e1)
讓我們一同迎接繁華綻放的2021辛丑牛年
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/18cde14a-b2ec-495b-9ead-41d0f1464422_rw_3840.jpg?h=b17ad8fa5d6b2a23e43840e0efecd453)