CARMAKER : THE WAY
Visual Art of the CarMaker Demo day in Taipei. About the Smart Mobility Demo and Awards ceremony.
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【第 2 屆車客松 CARMAKER】開放吧!THE WAY
The project of "The CarMaker II: Demo day " | 決賽發表暨頒獎活動與記者會
裕隆集團與嚴慶齡工業發展基金會、華創車電、納智捷共同攜手舉辦第 2 屆台灣車客松活動,裕隆集團投入產業資源,歷經半年多的線上線下活動,實踐知識分享、技術交流,鼓勵新創團隊打開探索未來城市與汽車進化移動生活的大門,成為勇於創新探索台灣未來汽車與智慧移動城市的「做車的人」。今年第 2 屆台灣車客松,延續開放、支持創客之核心精神,活動主題以「未來城市的汽車狂想」,分成「汽車進化組」或「城市旅行組」兩大組別,邀請跨領域、對未來車輛與移動生活有興趣的新創團隊報名參與,主辦單位祭出百萬總獎金,自初賽 84 組參賽隊伍中選出 20 組入圍的「做車的人」參與第二屆車客松決賽。
Client:裕隆集團 Yulon Group / 合作單位:泛科知識股份有限公司
The Concept and Process of design
所有事物的變化都是穿梭重重關卡與試驗,形成一個軌跡,一條道路。再讓後人無所畏懼疾速前進,創新就會誕生。人往往為了某些原因而展開一段旅程,隨著路前行,會看到許多風景與情節,會碰到問題,解決問題,使生活更完好。要讓我們整個合作是能與各位與會者一起走上 THE WAY ,進入未來探索。與主視覺的概念叩合,每個會場的佈置都是我們坐在主視覺中的車內,穿梭至未來體驗看到的一個美好面貌。THE WAY 的概念將成為引導與串接各項得獎作品的引導線。
目標:讓車客松決賽日成為由每個創意亮點,定義我們對未來生活的提案。
策略:創造一種方式將這些亮點串/連結起來,那便是「軌跡,道路」
展現核心:THE WAY / 一趟穿越至未來的旅程
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The Design of Objects
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The Conference
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活動現場攝影紀錄,主舞台評審與參賽者會場。
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活動現場攝影紀錄,會場入口狹窄,以引導流線讓與會者感受到進場 The way,暗示車客松引領一條通往未來的路
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自北中南各地新創與大專院校的20組入圍隊伍共同競逐百萬總獎金,提出各種未來汽車進化與移動生活的狂想
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/9515425f-d9df-4f79-86ab-a09a9fcb3b83_rw_1920.jpg?h=a521604c042056577a768f02186a2cc8)
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活動現場攝影紀錄,活動圓滿結束
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