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吳舜文特展視覺設計 Graphic Design of "FROM SMILE TO MILE"
2019年財團法人吳舜文新聞獎助基金會頒獎之際,欲藉此陳設裕隆集團董事長吳舜文小型紀念特展,以其一生奇偉做出發,提案特展視覺與說明。負責視覺與文字落款、插畫設計,概念提案。
Client: Yulon Group 裕隆集團
Vivian Shun-wen Wu (Chinese: 吳舜文; 5 December 1913 – 9 August 2008), born in Changzhou, Jiangsu, China, was a prominent Taiwanese businesswoman. She was the former chairwoman of Yulon Motor, a Taiwan-based automaker which is known for building Nissan-brand automobiles. Wu also served as the chairwoman of Tai Yuen Textile, a textile producer, and China Motor, another automaker partly owned by Mitsubishi Motors. Wu's father Wu Ching-yuen was a businessman in the textile industry. She graduated from the Saint John's University, Shanghai, and received her master's degree at Columbia University. Her husband Yen Ching-ling [zh], who moved to Taiwan with Wu in 1948, was the founder of Yulon. Wu died in Taipei on 9 August 2008, and her son Kenneth Yen (who she gave birth to at 51) succeeded Wu in several executive positions.
概念:我這一生有丘壑 有起伏 但始終笑著面對 I have a mound in my life. Ups and downs. But always smile.
Concept of River
主視覺以水流轉折來帶出文案,延伸展場相關呈現,以水流延展,在不同位置放置各時期的吳總裁攝影照片與文案。
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/230b0e6d-6353-4a1f-ba3e-93a5db81f056_rw_3840.jpg?h=f631b15514d9b4be7eed1067386e909e)
Sketch of the Exhibition
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/b3b405ef-1fab-4539-9d52-b96faac0f86f_rw_3840.jpg?h=aa508650e179084ceab7e651189e55e9)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/47580fa8-1c52-4d2e-a2c4-5a4ec1ef900a_rw_1920.png?h=1159ab54499fefc640750d10f00eb043)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/4667aae1-595f-4447-b0ac-ff969a885ba8_rw_1920.jpg?h=517170efcc860e16864ac995ae853674)
Illustration of the Vivian Shun-wen Wu
以插畫的方式設計繪製出不同時期的無總裁,用於網路宣傳與不同位置的看板延伸,製造繽紛的印象。選用不同時期的「笑」呈現,因為真正的笑不單是歡樂鼓舞。笑的可貴在於人生面對丘壑起伏與挫敗,依然笑著面對並永遠往前,那需要莫大的底蘊,才能展現其風範與格局。
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/0d0a6423-eda4-48ab-b275-57db8007649e_rw_1920.jpg?h=33c8bafe7a11fd9a7ea10830a5d727d0)
少女時,如春芽的笑
對一切事物好奇大膽的她
Girl, Like a Spring Bud
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/2cfdc1a7-5e84-4a60-b1a2-ed94c73732cf_rw_3840.jpg?h=3cc9252a46b01f19a279b8f077394ad6)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/a7539d17-bd00-4c09-8b3c-acc92d430516_rw_1920.jpg?h=a17008da65d7c93d4e2053977e993fa4)
中壯時,開枝散葉堅定的笑
事業蓬勃,即便挫敗也開枝散葉不移的她
Middle Aged, Firm Smile
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/ea293d08-72f6-4d03-86b2-c04cfba3c759_rw_3840.jpg?h=5574bbf32718f8c9aabb3b1ff3d29bae)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/1c6c39ed-92fb-4135-9157-d367e06fc35b_rw_1920.jpg?h=1c5561660a08516b65e26bd0e90aa532)
晚年,如花開和煦看淡一切的笑
帶領集團沈穩往前的她
Old, look down on everything
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/1a074591-913b-4f94-b26f-7771e50f8450_rw_3840.jpg?h=5cb5536d3f7d394a71eae8966be449ce)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/bcaf4ee2-b529-4de1-ad71-814fecd9a0ea_rw_1200.jpg?h=84986547aefc5533c1d1deeb1df92f79)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/e3f3b466-fa6d-4e8f-bb6a-66ed7541baff_rw_1200.jpg?h=b80cd1926431673bb910ebae9bc00f8f)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/eedf3471-8937-4eb9-bde5-c3054b3a68c2_rw_1200.jpg?h=f1ca0d7aafe2133c9b2bc2925c22b8a9)
![](https://cdn.myportfolio.com/610f72a1-2e43-4188-9f9a-74e285265461/df76b75a-cf76-4243-a05d-b4ef8c2dcd39_rw_3840.jpg?h=98b8e8b77cbb3da3a805356c8b664498)