吳舜文特展視覺設計 Graphic Design of "FROM SMILE TO MILE"
2019年財團法人吳舜文新聞獎助基金會頒獎之際，欲藉此陳設裕隆集團董事長吳舜文小型紀念特展，以其一生奇偉做出發，提案特展視覺與說明。負責視覺與文字落款、插畫設計，概念提案。
Client: Yulon Group 裕隆集團
Vivian Shun-wen Wu (Chinese: 吳舜文; 5 December 1913 – 9 August 2008), born in Changzhou, Jiangsu, China, was a prominent Taiwanese businesswoman. She was the former chairwoman of Yulon Motor, a Taiwan-based automaker which is known for building Nissan-brand automobiles. Wu also served as the chairwoman of Tai Yuen Textile, a textile producer, and China Motor, another automaker partly owned by Mitsubishi Motors. Wu's father Wu Ching-yuen was a businessman in the textile industry. She graduated from the Saint John's University, Shanghai, and received her master's degree at Columbia University. Her husband Yen Ching-ling [zh], who moved to Taiwan with Wu in 1948, was the founder of Yulon. Wu died in Taipei on 9 August 2008, and her son Kenneth Yen (who she gave birth to at 51) succeeded Wu in several executive positions.
概念：我這一生有丘壑 有起伏 但始終笑著面對 I have a mound in my life. Ups and downs. But always smile.
Concept of River
主視覺以水流轉折來帶出文案，延伸展場相關呈現，以水流延展，在不同位置放置各時期的吳總裁攝影照片與文案。
Sketch of the Exhibition
Illustration of the Vivian Shun-wen Wu
以插畫的方式設計繪製出不同時期的無總裁，用於網路宣傳與不同位置的看板延伸，製造繽紛的印象。選用不同時期的「笑」呈現，因為真正的笑不單是歡樂鼓舞。笑的可貴在於人生面對丘壑起伏與挫敗，依然笑著面對並永遠往前，那需要莫大的底蘊，才能展現其風範與格局。
少女時，如春芽的笑
對一切事物好奇大膽的她
Girl, Like a Spring Bud
中壯時，開枝散葉堅定的笑
事業蓬勃，即便挫敗也開枝散葉不移的她
Middle Aged, Firm Smile
晚年，如花開和煦看淡一切的笑
帶領集團沈穩往前的她
Old, look down on everything
